What You Don’t Know, Can Hurt You

What you don’t know, can hurt you.

They say ignorance is bliss, but I know that when I didn’t know how to market my business, bliss was hard to come by. It’s hard to be truly happy when you don’t know how you are going to pay your bills, or how you are going to keep the doors open to your business.

I speak with brand new business owners all the time that have the ‘If I build it, they will come’ mentality. I understand. That’s what I thought too, but that kind of thinking will put you out of business and in debt.

There is so much that you need to know in order to be successful, but here are the three of the most important ones –

  1. Know your numbers – Know how many customers you have. Know how much money it took to acquire them. Know how many you need to pay the bills and how many you need to reach your goals.
  1. Know what your goals are – Have precise, written goals. Make sure they have a date and/or a number attached to them; ie monetary amount. Go over them on a regular basis and course correct where needed.
  1. Know the Marketer’s Trio and use it – Monthly Printed Mailed Newsletter, Weekly Ezines, and Random Touches. I teach about it at every workshop that I do. Those that know it and use it, find great success with it, and yet there are still people who don’t implement it.

It kind of reminds me of the Rob Lowe commercials – Don’t be like naïve me, and struggle for years because what I didn’t know was hurting me. Be like Million Dollar Methods me, learn everything you can and implement it.

What you don’t know, can hurt you.

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